How did the name PEMLAK come about?

It is more than just a brand

It all started with a simple but important idea: to make the real estate market in Turkey convenient, honest and understandable - not only for Turks, but also for foreigners. We noticed that thousands of people searching for apartments and houses were facing chaos: duplicate listings, confusing descriptions, misleading information. That's when the PEMLAK concept was born - as an answer to all these complexities.

Every generation changes the way we think about home. Today, a home is more than just walls, it is an investment, a safety zone, a place to live, relax and create. That's why the platform where the user searches for real estate must meet these expectations. We conceived PEMLAK as a digital assistant that takes away stress and confusion.

EMLAK is a word that everyone in Turkey knows

If you've ever been to Turkey and paid attention to the signs, you've definitely seen the word "Emlak". It means "real estate." This word lives on the streets, in advertisements, in colloquial speech, on websites and in documents. It has become synonymous with what drives the market: the desire to have a corner, to invest, to create a reliable income.

Interestingly, the root of the word goes back to the Arabic "amlaq" meaning property. Over time, it has taken root in the Turkish language as the main term for real estate. It is universal and understood by everyone - locals and visitors alike.

Why P-EMLAK and not just EMLAK?

We added the letter P at the beginning — and it wasn't a random choice. It stands for three essential principles:

• Premium – we offer only high-quality listings, verified both legally and visually.
• Practicality – easy navigation, clear filters, and a smooth user experience to save your time.
• Purity – no hidden terms, just reliable and transparent data.

That’s how PEMLAK became more than just a brand — it’s a promise of real, trustworthy Turkish real estate for everyone.

P is not just a letter — it’s our philosophy. No clutter. Only what truly matters to buyers and investors. P means Personalization, powered by smart filters and recommendation algorithms.

A bit about numbers and trends

According to Google Trends and Endeksa, the word"emlak" is in the top 10 searches related to Turkey in June 2025. More than 200,000 searches per month worldwide! Users from Germany, Russia, Iran, UAE and other countries are actively interested in the real estate market in Turkey by typing this very word. Therefore, its presence in the name is not just a brand story, but a strategic move.

This is especially important in a competitive environment: a site that organically contains the right keyword is ranked higher. Which means more traffic, more trust.

The story we keep writing together

When you visit our website, you're not just looking for an apartment. You are entering a digital space, where selected offers are collected - from cozy studios in Alanya to luxury villas in Bodrum. Each property has been moderated. Behind each one there are real sellers and verified documents. We believe that buying real estate is not just a transaction, but a big life decision. And PEMLAK helps you make it consciously.

Our platform is evolving every day. We integrate artificial intelligence, make recommendations smarter, and speed up the selection process. At the center remains the human being - the buyer, the investor, the tenant, the agent. We want every step to be intuitive and comfortable.

We are not just service, we are trust

Our mission is to make the Turkish real estate market understandable. Without chaos. No aggressive sales. Only facts, only proven properties, only professional support. That is why we are not afraid to call ourselves in Turkish - EMLAK. After all, it is an honest, recognizable and respected word. And the letter P gives it a new meaning - for new generations and new formats.

In a market full of duplicate sites, fake ads and confusing terms and conditions, PEMLAK remains an island of trust. We don't chase quantity, we build reputation. And trust is the most valuable currency in the real estate market.

Trustworthiness backed by the law

PEMLAK is not just a project. It is a registered company operating under the laws of the Republic of Turkey. All listings are legally verified, employees are certified and partners are verified. We work directly with agencies, developers and owners.

Each object in the system is screened: we check ownership documents, debts, compliance of data with cadastral extracts. This minimizes risks and saves time. We strive for legal purity of each transaction.

PEMLAK is a brand that grew out of a simple idea to make the real estate market in Turkey honest, accessible and understandable. Today it speaks for itself: thousands of properties, dozens of partners and satisfied users. And it all started with the word emlak.

And maybe for some of you this word will start a new story - a story of moving, investment, vacation or life by the sea!